Curiosity towards forms and the wish to stimulate new interactions with objects. We like to see ourselves as a lifestyle brand: at Jokfil we focus on the development of new concepts to transform them into original products for everyday life.
A LIFELONG DREAM BECOMES REALITY
In the spring of 2016, the Jokfil brand was officially launched, thanks to the production of three collections of bikes - the Start & Stripes; the Rough; and the Rampante - in which converge perfectly three themes of inspiration: creativity, exclusivity and functionality.
It is truly these criteria that dictate the actions of Jokfil, the intention to combine design aesthetics with functionality, along a wide horizon of possible applications.
Because the two wheels represent only the start of a journey of reinvention.
IDEAS IN MOTION
Every Jokfil branded product comes with an unseen bonus: our bikes create a place for people to meet,
and an incentive to forge new relationships.
This is why we at Jokfil encourage creative freedom,
working on the process that converts an idea into an object of desire.
We want to inspire new trends, interpreting spaces and moments of our contemporary way of life, with elegance and innovation. We cater to an audience with a dynamic lifestyle: for this reason, each collection tells a different story, with the intention of proposing/suggesting declinable trends in everyday life. On the one hand design and styling; and on the other, practicality and functionality: these are the two poles around which our idea of everyday fashion revolves.
At Jokfil we don’t leave out any details, carefully overseeing every step of the production process from design to sales. Experimentation with new forms and materials is part of our corporate culture, leading to the internationalization of exclusive products, produced in limited series, with no one ever exactly equal to another: genuinely unique pieces.
For us production capability must be open to innovation, but not from the perspective of mass production: our products combine perfectly both craftsmanship and modern, cutting-edge procedures. For example, as a standard we prefer a model which combines dexterity and hi-tech content - in a synthesis of fashion and technology, design and even art - to turn you into a mindful consumer, informed and able to choose.
